Digital Marketing - OFF Page SEO

HELLO PEOPLE!!!

Today we will understand off-page SEO techniques, what SEO means, the role of SEO in Digital Marketing, and many more. So first let us start with the abbreviation of SEO which stands for Search Engine Optimization. When we heard something new or going to learn something we should first try to analyze their meaning by focusing on the morphemes i.e the words or letters of the topic.

SEO (search engine optimization) is a process through which we can rank our website on the top of the search engines or in other words we can also say that it improvise the quality of our website by which we can receive referral traffic to our websites that help in making conversions later, this process involves two types of optimization that are: On-Page SEO and Off-Page SEO. I am going to elaborate  Off-Page SEO in this blog, so let just get started.

Off-Page SEO

Off-page SEO is a process that involves all the actions taken outside of our website, basically for increasing the ranking of the site on SERP(Search Engine Ranking Page). For example, if we are building links for our website on another site or if we are writing a blog or leaving a comment, we are doing off-page site promotion. But Off-Page SEO is beyond these activities.

OFF-Page SEO involves various techniques which are as follows:

1. Social BookMarking

2. Classified Submission

3. Guest Posting

4. Infographic Submission

5. Image Submission

6. Blog Submission

7. Article Submission

8. Forum Submission

9. Question/Answer Submission

10. Press Releases etc

Let us dive into more about Off-Page SEO by acknowledge the techniques mentioned above.

Social Bookmarking:

Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it again later. In a social bookmarking system, we can save links to web pages that we want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

Some of the top websites of social bookmarking through which we can increase our website traffic are:

https://twitter.com/

https://pinterest.com/

http://stumbleupon.com/

https://twitter.com/dribbble

https://getpocket.com/

http://digg.com/ etc

Classified Submission:

Classified submission is basically a process by which we can submit ads in classified submission sites. It is not a new-fangled thing in the field of SEO. This is the method by which all the potential buyers and business persons come to our website by clicking the link.

Some of the classified submission websites are:

https://www.freeadstime.org/

https://www.wallclassifieds.com/

https://www.giganticlist.com/

http://www.kugli.com/

http://www.adsyellowpages.com/ etc.

There are about 1000 websites on which we can do Classified Submissions.

Guest Posting:

A Guest Post is an article written and posted on someone else's blog. When we write something on our own blog it's just a "post", but on someone else's blog, the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for several reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. The important fact about guest posting is that it is paid, we cannot do guest posting free of cost.

Some of the guidelines to be followed while writing a guest post are as follows:

• Guest posts must be well-written. Search engines are beginning to get choosy, people too.
• They need to be on-topic. People just want to read them to get maximum value.
• People should want to share them using social media. Sharing increases readership.
• Outbound links must be helpful and relevant to the article. Anchor text over the links accurate.
• Don't post on sites that clearly post a lot of guest content because the links are pretty much useless. 

Infographic Submission:

Infographic Submission is a process in which we can promote our products or services we are providing to the clients in the form of infographics on the digital platform, we can also design our infographics on our own. One reason for the popularity of these infographics is that they are more interesting from long articles and blogs. It is also a natural aspect of the human brain that the processing speed of visual elements such as pictures, videos, and graphics, etc is 60,000 times more than the processing speed of words or text.

Some of the websites for Infographic Submissions are:

https://graphs.net/submit/

https://www.infographicsarchive.com/

http://www.infographicsshowcase.com/

https://www.infographicbee.com/

https://coolinfographics.com/

https://infographicjournal.com/

https://visual.ly/

Here I described some of the techniques of OFF-Page SEO briefly, all the remaining techniques can also be done by using the same strategy or according to our business or what kind of services we are promoting using OFF-Page SEO.

I hope this brief information regarding Off-Page SEO will be helpful for you!!